Earn more from your strategic client relationships by cultivating new logo opportunities for Pega.
Overview
Generative AI has revolutionized how organizations approach digital transformation. Pega is leading this evolution, enabling more clients to leverage this innovation to achieve their business goals. Tools like Blueprint empower partners to demonstrate Pega's potential to clients.
To reward our partners' involvement in this movement, Pega has launched an ecosystem initiative aimed at acquiring new clients. This initiative offers incentives to partners who introduce Pega to qualifying clients who are not currently using Pega.
Join us in this exciting journey and help your clients unlock new possibilities with Pega.
How it works
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Partner identifies and qualifies opportunity with their client. Note: this incentive does not apply to Government accounts.
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Partner surfaces the new opportunity via the Pega Deal Registration process between January 1, 2025, and June 30, 2025. If approved, partner receives 180 days of deal protection.
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Pega initiates coordination discussion with partner.
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Partner schedules and plans Blueprint workshop to be hosted with the client that may include Pega.
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Partner and Pega continue to engage through the selling cycle.
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Partner earns 15% of ACV incentive on registered new logo opportunities won by June 30, 2026.
Important deal registration tips
A complete and comprehensive deal registration is the first step to qualifying for new logo incentives. Please consider the following when submitting your deal registrations:
- Partners must fill out every single field and describe your opportunity in detail to qualify the deal registration.
- Partners must ensure deal registration meets minimum guidelines and includes all information. Those that don’t will be rejected. (See table below).
- A strong deal registration starts with a Blueprint. Partners should provide the Blueprint ID and Name when submitting the deal registration.
- Refer to the Deal Registration Guide for detailed instructions.
Partner deal registration guidelines for new Pega customers
Frequently asked questions
Which new logos are eligible for this initiative?
Client organizations that don’t have assigned coverage and Pega is not currently working or pursing any opportunities with the client.
What is the protection period for approved opportunities?
Partners receive 180 days of exclusivity for their registered opportunities via deal registration once approved.
How does the incentive structure work?
Partners earn 15% of ACV incentive on registered new logo opportunities accepted between January 1, 2025, and June 30, 2025, and won by June 30, 2026.
What happens after my Deal Registration is approved?
You will continue to work on your opportunity and coordinate with Pega Sales as needed. However, the partner is expected to lead in the selling motion.
Can I submit multiple opportunities?
Yes, partners can submit multiple opportunities, each evaluated on its individual merits.
Where can I ask more questions?
Reach out to your Partner Manager or contact Pega Partners Support for questions.